Lost customers are the hardest kind to measure. They don't bounce and tell you why. They just don't come back. If any of these five things are true of your current site, you're probably losing more than you realise.
1. It takes more than three seconds to load
Google's own data shows bounce rate jumps 90% when load time goes from one to five seconds. On mobile, most of your visitors are on patchy 4G. Speed is not a nice-to-have.
2. The home page doesn't say what you do in one line
If a new visitor can't describe your business within ten seconds of landing, the site is failing its one job. Clever taglines are not the same as clear ones.
3. Your contact information is buried
If the visitor has to click more than once to reach a phone number, email, or enquiry form, you are asking them to work to give you money. Most won't.
4. Mobile looks like an afterthought
In Malaysia, roughly 80% of traffic is on mobile. If your site was designed on desktop and 'adjusted' for phones, flip it. Design mobile-first, and the desktop version will follow.
5. Nothing has changed on it in two years
A static site signals a static company. Even small updates, such as a new project, a team photo, a revised pricing page, tell the visitor that someone is still here and caring about the work.
