Back to blog
Process
2 February 20265 min read

From brief to launch: our 6-week website process

No big deck of stage-gates, just four phases that fit on one page. Here's how we take a new brand from first call to live site in roughly six weeks.

By Adam Noh
From brief to launch: our 6-week website process

Clients usually ask two questions on the first call: how long, and how much. The second is a conversation. The first is this. About six weeks, split across four phases.

Week 1: Discovery

Kick-off call, audit of current digital presence, stakeholder interviews, sitemap draft. We leave this week with a one-page brief you actually agree with. Not a 40-page strategy deck nobody reads twice.

Weeks 2–3: Design

Art direction, then a fully designed home page and one inner page template. We iterate on these two screens until the brand feels right. Every other page inherits from them.

Weeks 4–5: Build

Next.js build, CMS wiring if needed, copy integration, performance pass. You get a staging link at the end of week four and can start reviewing real pages, not mockups.

Week 6: Launch

Final QA, SEO and analytics setup, DNS cutover, and a handover document. The site is yours: code, Figma, and source files. We stay available for a month of post-launch fixes at no cost.

Thinking about a build?

If something in this piece sounded familiar, we'd love to hear what you're working on. Pricing is conversation-first.

Start a project
Keep reading

More from the journal.